About JAAB.
We help brands, large and small, reach their growth goals in the digital ecosystem, combining cutting-edge expertise, agile methods and innovative tools.
Digital growth- Founded
- 2023
- Team
- 7 people
- Clients
- 50+ international
- Recommendation
- 97%
- Campaigns under management
- €20M+
- Google status
- Partner Premier
From brand to data, the whole chain.
From brand strategy to mastering your data, including all of your advertising efforts, we bring together a team of passionate experts dedicated to reaching your growth goals.
Search, Social, Shopping
The whole chain of your campaigns, across ten ad platforms, from Google and Meta to LinkedIn, TikTok or ChatGPT Ads, integrated with your CRM tools and your online store.
- Search and Shopping
- Social media
- Conversion journeys
- Creative advice
Brand, data and tracking
From brand strategy to mastering your data and its tracking: what enables campaigns to deliver results.
- Brand strategy
- Data and reporting
- Tracking
- UX / UI
- Data and automation
What guides our choices.
A few principles that guide how we manage your campaigns.
Managing to margin
The ROAS reported by a platform says nothing about margin. Campaigns are managed on what they actually earn.
No single truth about ad platforms
Depending on the product and the market, a brand sometimes sells better on Search, sometimes on social media. The media plan covers the whole chain, from push to pull, and is built through measurement.
Fees separate from media
JAAB's fees are separate from the media budget, and ad accounts remain the client's property.
From measurement to management.
The same method for every ad platform: reliable measurement first, then your data brought together, then day-to-day management.
Measurement
The conversions that matter are defined with you, action by action, and checked against the platforms' numbers.
Data
Data from all ad platforms is brought together and reconciled with your back-office data and your goals.
Management
Goals, weekly pacing, acquisition, trends and creative analysis by format, angle and concept.
Execution
Every change is checked before it is sent, and new campaigns are created paused and approved before going live.
A team dedicated to the success of your campaigns.
JAAB was founded in 2023 by two former Google and Twitter employees. The team now has seven people, who work with more than fifty international clients and manage more than €20 million in campaigns.
JAAB is a Google Partner Premier, and 97% of its clients recommend it.
JAAB, in brief.
01Who is JAAB?
JAAB helps brands, large and small, reach their growth goals in the digital ecosystem, from brand strategy to mastering their data, including the entire advertising chain: Search, Social, Shopping. The agency was founded in 2023 by two former Google and Twitter employees, and now has seven people.
02Which ad platforms does JAAB manage?
Ten ad platforms: Google, Microsoft, Meta, LinkedIn, TikTok, Reddit, Snapchat, OpenAI with ChatGPT Ads, Pinterest and X. All of them feed into JAAB dashboards, in real time.
03How many clients does JAAB work with?
More than fifty international clients, with a 97% recommendation rate and more than €20 million in campaigns under management.
04How is JAAB paid?
JAAB's fees are separate from the media budget: the budget invested in the ad platforms remains yours.
05Who owns the ad accounts?
The client. The ad account remains the client's property, and JAAB accesses it from its manager account.
06Does JAAB produce the creatives?
No, JAAB is not a creative agency. It advises on creatives, formats, hooks and angles, and manages campaigns based on their analysis.