TikTok Ads audit.
A complete TikTok Ads audit: account structure, targeting, conversion events, creatives and attribution. It ends with a prioritization and remediation roadmap.
- Account structureIn progress
- TargetingIn progress
- Events and Events APIIn progress
- CreativesIn progress
- AttributionIn progress
- Ads runningIn progress
- Landing pagesIn progress
- ConsentIn progress
What we review in your campaigns.
8 topics reviewed, from the account to measurement. For each one, what we check.
Account structure
What each campaign should deliver.
- Campaigns and ad groups
- Chosen objectives and budgets
- Ad groups competing with each other
Targeting
Who your videos actually reach.
- Broad or detailed targeting
- Custom and lookalike audiences
- Exclusions
Events and Events API
The signals that optimize campaigns.
- TikTok pixel events
- Events API and deduplication
- Parameters sent (value, content)
Creatives
On TikTok, everything is decided in the first few seconds.
- 2-second and 6-second views
- Click-through rate and video fatigue
- Share of Spark Ads and refresh rate
Attribution
What TikTok takes credit for, and what it actually brings.
- Attribution windows
- Gap with your actual sales or leads
- Breakdown by campaign and by video
Ads running
What your audience sees today.
- Ads visible in the TikTok Commercial Content Library
- Hooks and formats
- Consistency with landing pages
Landing pages
The mobile journey after the click.
- Load time
- Readability on small screens
- Continuity with the video
Consent
What the pixel is allowed to send.
- Pixel fired before or after consent
- Visitor choices respected
- Events lost on refusal
When to run an audit?
An audit helps you make a decision: fix, restructure or invest more. These situations come up often.
Acquisition cost is drifting
Results are getting worse with no visible change in the campaigns, and no one can say why.
The numbers no longer match
The platform, the analytics tool and the back office no longer tell the same story.
A team or agency is changing
A shared assessment before taking over campaign management, rather than assumptions.
Budgets are about to increase
Check that structure and measurement hold up before investing more.
From first look to roadmap.
A single audit in three stages, ending with an action plan shared with your teams.
First look
What can be seen from the outside, to focus the audit and request the right access.
Analysis
With your access, every point in the scope is reviewed.
Debrief
Actions ranked by priority, then presented and discussed with your teams.
Let's talk about your campaigns.
A few details are enough to get started. Your request goes straight to the JAAB team.
Prefer to write? partners@jaab.co
An audit by the people who run campaigns.
JAAB audits are carried out by the team that manages more than €20 million in campaigns across ten ad platforms, from Google and Meta to TikTok, LinkedIn and ChatGPT. Our recommendations are based on what we apply ourselves.
JAAB works with more than fifty international clients, with a 97% recommendation rate. The agency was founded in 2023 by two former Google and Twitter employees and now has a team of seven.
We prefer to manage for margin rather than for the ROAS reported by the platform: an audit also looks at what the campaigns really bring in.
TikTok Ads audit, in practice.
01What does a TikTok Ads audit include?
An analysis of the account and its environment: campaign structure, targeting, conversion events, creatives and attribution. It ends with a presentation deck, a prioritization and remediation roadmap, and a presentation to your teams.
02What do you look at before getting access to the account?
The published ads, the landing pages, the TikTok pixel on the site and how the consent banner behaves. This first look focuses the audit before access is requested.
03What access do I need to give for the audit?
Access to the ad account from your TikTok Business Center, as well as to Events Manager. The account remains the client's property.
04Why look at 2-second and 6-second views?
Because on TikTok, the hook is decided in the first few seconds. These views show whether the video stops the scroll, even before the click.
05Is an audit useful if the campaigns are switched off?
Yes, before a relaunch: the account history shows what worked, and the audit checks that the pixel and events are ready.
06Can TikTok be audited along with other ad platforms?
Yes. Each audit addresses a specific need, and a full audit can cover all your platforms and tracking.