ChatGPT Ads agency.
OpenAI has opened ChatGPT to advertising. Ads appear below the assistant's answers, labeled as sponsored and kept separate from the content of the answer. JAAB adds this new inventory to your media plans, with the same measurement standards as for your other ad platforms.
Fictional conversation and ad, for illustration purposes.
The ad follows the topic of the conversation.
Ads are served based on the topic of the current conversation. A campaign is therefore planned around prompts rather than audiences: what questions your customers ask, and what answer your brand puts forward for each one. Pick a conversation to see how we read it.
Fictional conversations and offers. This reading illustrates our preparation method; it does not describe how OpenAI's targeting works internally.
A new inventory, governed by principles.
Advertising in ChatGPT is governed by principles set by OpenAI. They shape how an ad is designed and what an advertiser can expect from it.
Separate from the answer
The ad appears below the answer, in a distinct, labeled box.
No effect on the answer
Ads do not influence the content of the assistant's answers.
Excluded topics
No ads for accounts identified as minors, or near sensitive topics such as health, mental health or politics. Political ads are not accepted.
A gradual rollout
Launched first in the United States, then in Europe in late August 2026, and still rolling out in the rest of the world.
A new inventory is first managed as a test.
We prefer to measure the real contribution of a new ad platform through incrementality, rather than judge it on the conversions it attributes to itself. The test budget and success metrics are set before launch, and JAAB's fees remain separate from the media budget.
How we launch ChatGPT.
ChatGPT Ads is managed with the same measurement standards as other ad platforms, starting from the questions your customers ask the assistant.
Conversations
Identifying the questions your customers ask before buying, and the topics where your offer meets a need.
Measurement
Choosing the conversions that matter to you and checking their tracking before the first delivery.
Ads
Writing ads that follow on from the question asked, then testing messages on limited budgets.
Management
Comparing results with your other ad platforms and reallocating budget based on measured contribution.
ChatGPT, compared with your other ad platforms.
JAAB manages ten ad platforms for its clients: Google, Microsoft, Meta, LinkedIn, TikTok, Reddit, Snapchat, Pinterest, X and OpenAI, for ads in ChatGPT. A new ad platform is judged on the same metrics as the others.
The agency works with more than fifty international clients, with a 97% recommendation rate. It was founded in 2023 by two former Google and Twitter employees, has seven people and holds Google Partner Premier status.
ChatGPT Ads, in practice.
01What does a ChatGPT Ads agency do?
It prepares, runs and measures a brand's ads in ChatGPT: choosing conversation topics, writing ads, tracking conversions and comparing results with other ad platforms. JAAB manages ads in ChatGPT alongside Google, Meta, LinkedIn, TikTok and other ad platforms.
02Are ChatGPT ads available in France?
Yes. Ads in ChatGPT were launched first in the United States, then in Europe in late August 2026, including France, for users of the Free and Go plans. The rollout is continuing in the rest of the world. JAAB has active campaigns on this ad platform.
03Do ads influence ChatGPT's answers?
No. Ads are displayed separately from the answer, which is not changed by an advertiser's presence.
04How are the ads targeted?
Ads are served based on the topic of the current conversation. A campaign is therefore prepared around prompts rather than audiences: the questions your customers ask, and what your brand puts forward for each one.
05How do you measure the results of a ChatGPT campaign?
Conversions are defined with you and checked against your back office, as for your other ad platforms. The measurement tools OpenAI provides to advertisers are still rolling out. A first test is judged on its real contribution, not only on the conversions attributed by the platform.
06Does an ad in ChatGPT improve my brand's presence in the answers?
No. Advertising is separate from the answers: paying for an ad does not change what the assistant says about your brand. The two topics are handled separately.
07What budget should I plan for a first test?
The budget for a first test is set based on your objective and the acquisition cost your margin allows. It is defined before launch, along with the success metrics, and stays separate from JAAB's fees.