Tracking and data agency.
JAAB makes its clients' conversion tracking reliable and brings their media data together in a single database, reconciled with their actual sales and their goals, and available in real time in a dedicated dashboard.
Illustration: sources vary depending on each client's ad platforms.
One week, three numbers.
An ad platform, an analytics tool and your back office rarely count the same number of sales. The numbers differ from one platform to another for known reasons, detailed below. Pick a source to see what it measures.
Fictional values, for the same week.
What makes the numbers vary
Visitors who refuse cookies partly escape measurement, and some browsers such as Safari limit cookie lifetime.
Ad blockers and browser settings prevent some tags from firing.
A device switch, private browsing or a purchase from an app's in-app browser breaks the link between the click and the sale.
Each ad platform applies its own attribution window and model, and sometimes counts conversions after a mere view.
An ad platform often assigns the sale to the day of the click, the back office to the day of the order, and time zones differ.
Conversions sometimes arrive several days after the click, and the numbers for a recent period are still moving.
Sales closed by phone, in store or after a meeting only appear in ad platforms if they are imported.
Your data, read in one place.
Each client has a dedicated dashboard, available in real time. Clients only see their own data. Browse the pages to see what they contain.
From tag to reporting.
Reliable measurement depends on the whole chain: what is captured on the site, what is sent to the ad platforms, then what is reconciled with sales.
Tagging plan
The list of events to track (purchase, lead, sign-up), with their parameters and value.
Conversion capture
Conversions are captured in real time on the site, in the browser or server-side.
Consent and GDPR
Tracking respects visitors' choices, collected by the consent banner and passed on to the ad platforms.
Conversions by ad platform
For each client, the conversions that matter are defined with them, then checked against the platforms' numbers.
Database
Data from the ad platforms, the back office and the goals is gathered in one database, with an alert if a collection fails.
Client dashboard
Goals, weekly pace, acquisition, trends and creative performance, in a single dashboard.
How we make your measurement reliable.
The steps are the same whether tracking needs to be built or taken over. The back office serves as the reference from start to finish.
Diagnosis
An inventory of what your conversions really count, ad platform by ad platform, and how far they are from your sales.
Definition
Choosing, with you, the actions that count for each metric: purchase, first purchase, lead.
Collection
Gathering data from your ad platforms, your back office and your goals in one database.
Reading
Tracking the week's pace against goals, and reading trends over several months.
Measurement designed by a media agency.
JAAB manages ten ad platforms for its clients. Measurement serves a concrete decision: where to put the next euro of budget. That is why ad platform numbers are always reconciled with actual sales.
The agency works with more than fifty international clients, with a 97% recommendation rate. It was founded in 2023 by two former Google and Twitter employees, has seven people and holds Google Partner Premier status.
Tracking and data, in practice.
01What does a tracking and data agency do?
It checks that a site's conversions are properly captured and sent to the ad platforms, then brings media data and sales together so they can be read in one place. At JAAB, this work directly supports campaign management.
02Why do ad platform numbers differ from my sales?
Each source counts in its own way. An ad platform attributes conversions to itself according to its own attribution window, an analytics tool misses visitors who refuse cookies or use a blocker, and the back office records actual sales, including those closed offline. We use the back office as the reference and document the gaps.
03What is a tagging plan?
It is the list of events to track on a site (purchase, lead, sign-up), with their parameters, their value and the ad platforms they are sent to. It serves as a shared reference between the marketing team, the developers and the agency.
04Is the data available in real time?
Yes. Conversions are captured in real time on the site, and the dashboard gives real-time access to data from the ad platforms, the back office and the goals.
05Which sources can you bring together?
The ad platforms managed by JAAB (Google Ads, Microsoft Ads, Meta, LinkedIn, TikTok, Reddit, Snapchat, Pinterest, X and ChatGPT), as well as your back-office data and your goals, for example from a Google Sheets file. Sources are defined at the start, based on the ad platforms used.
06Who has access to the dashboard?
Your team and JAAB. Access is through a login link sent by email, and each client only sees their own data.
07Is conversion tracking GDPR compliant?
Yes, if it respects visitors' consent. The choices collected by the consent banner are passed on to the tags and ad platforms, including when part of the tracking goes through a server.