Snapchat Ads agency.
Snapchat runs full-screen vertical ads between the Stories and content of a young audience. JAAB designs campaigns built for this format, measures their conversions and compares them with your other ad platforms on the same metrics.
Sponsored
A vertical ad, full screen.
On Snapchat, the ad fills the entire phone screen, between the Stories and content the user is watching. They can skip it at any time: the creative sets out its subject in the first seconds, then leads to the action. Choose a step to see how an ad is built.
Example structure, on a fictional ad. The bar proportions are indicative.
Sponsored
With a Lens, the ad becomes a try-on.
Sponsored Lenses add an augmented reality effect to Snapchat's camera. Users try on a pair of glasses or makeup, or place an object in the room they are in, then can share the result with their friends.
This format mainly serves awareness and consideration. It is measured separately, on engagement and time spent, alongside conversion-focused campaigns.
Illustration, fictional effects.
Six formats, all vertical.
The choice depends on the objective: awareness, consideration, online sales or lead generation. Formats can be combined within the same campaign.
Image or video
A full-screen vertical ad, shown between Stories and within Snapchat's content.
Collection
A main image or video accompanied by product thumbnails, each with its own link.
Story Ads
A series of several screens grouped under a tile, opened by the user.
Sponsored Lenses
An augmented reality effect offered in the camera, to try and then share.
Dynamic Ads
Product ads generated from your catalog, with image and price, for online sales.
Commercials
A non-skippable video lasting a few seconds, shown within Snapchat's editorial content. Available in France subject to Snap's buying conditions.
How we launch Snapchat.
Snapchat is managed with the same measurement standards as the other ad platforms, with particular attention to creative designed for vertical.
Audience
Choice of audiences: age, interests, locations, customer lists and lookalike audiences.
Measurement
Setup of the Snap Pixel and Conversions API, and selection of the conversions that matter to you.
Creative
Vertical adaptation of messages, then tests of hooks and formats on limited budgets.
Management
Tracking of costs and conversions alongside your other ad platforms, and budget reallocation based on results.
Snapchat, within a complete media plan.
JAAB manages ten ad platforms for its clients: Google, Microsoft, Meta, LinkedIn, TikTok, Reddit, Snapchat, Pinterest, X and OpenAI, for ads in ChatGPT. Snapchat is treated as one channel among others, compared with them on the same metrics.
The agency was founded in 2023 by two former Google and Twitter employees. It has a team of seven people, more than fifty international clients and a 97% recommendation rate. It holds Google Partner Premier status.
Snapchat Ads, in practice.
01What does a Snapchat Ads agency do?
It defines audiences, designs or adapts creative for the vertical format, sets up measurement (Snap Pixel and Conversions API) and manages bids and budget. JAAB manages Snapchat Ads alongside Google, Meta, TikTok and the other ad platforms, on the same metrics.
02Which brands is Snapchat Ads for?
Snapchat Ads is primarily for brands targeting teenagers and young adults, who are very present on the app. Fashion, beauty, entertainment, restaurants and mobile apps often find their audience there.
03What ad formats does Snapchat offer?
Snapchat offers vertical image or video ads, Collection Ads with product thumbnails, Story Ads, augmented reality Sponsored Lenses, catalog-powered Dynamic Ads and Commercials shown within editorial content.
04How do you measure conversions on Snapchat?
Snapchat offers the Snap Pixel, installed on the website, and the Conversions API, which sends conversions from a server. The two are combined to limit signal loss caused by blockers and consent. See our server-side tracking page.
05What is a Sponsored Lens?
A Sponsored Lens is an augmented reality effect offered by a brand in Snapchat's camera. Users apply it to their face or surroundings, for example to try a product, then can share the resulting photo or video.
06Does creative need to be specific to Snapchat?
Yes, in most cases. The ad is vertical and full screen: a video cropped from a horizontal format loses readability. Creative designed for TikTok or Reels can serve as a starting point, provided the hook and format are adapted.