Pinterest Ads agency.
On Pinterest, people look for ideas for a project: a recipe, home decor, an outfit, a trip. JAAB places your products in those searches, with ads that look like the Pins around them, and measures the sales they generate.
Bright living room, light tones
Light wood and linen
SponsoredReading nook
Houseplants
Bright living room, light tones
Light wood and linen
SponsoredReading nook
Houseplants
Open shelving
Bouclé sofa
Berber rug
Paper lamps
Open shelving
Bouclé sofa
Berber rug
Paper lamps
Terracotta palette
Round coffee table
Linen curtains
Sage green wall
Terracotta palette
Round coffee table
Linen curtains
Sage green wall
Fictional search and Pins.
On Pinterest, projects are planned ahead.
Pinterest is a planning tool: searches tied to an event often start well before it. Running ads while the project is taking shape puts the brand in the consideration phase, before the final choice. Pick an occasion to see how a campaign is timed.
Illustrative curve, no real data. Search trends for each theme can be checked in Pinterest Trends.
One image is enough to start a search.
With Pinterest visual search, users select an object in an image, or photograph it with Pinterest Lens, and get similar Pins, including products. Well-described product listings, fed by your catalog, can appear in these results. Click an object in the room.
Illustration, fictional Pins.
Ads that take the shape of a Pin.
Each format follows the codes of a Pin. The choice depends on the objective: awareness, consideration or online sales.
Image Pin
A vertical image that appears among the Pins in the home feed, in search results and in related ideas.
Video Pin
A video, ideally vertical, that starts playing as people scroll the feed.
Carousel
Several images to swipe through, for a product range, variations or the steps of a project.
Collection
A main visual paired with products, to go from inspiration to the catalog.
Shopping ads
Product Pins generated from your catalog, with image, price and a link to the product page.
How we launch Pinterest.
Pinterest is managed with the same measurement standards as other ad platforms, with a starting point specific to the platform: your customers' searches and their calendar.
Searches
Identifying the searches and themes related to your products, and their seasonality.
Measurement
Setting up the Pinterest tag and the Conversions API, and choosing the conversions that matter to you.
Ads
Creating Pins suited to the feed, connecting the catalog, then testing visuals and messages.
Management
Tracking costs and conversions alongside your other ad platforms, and reallocating budget based on results.
Pinterest, as part of a full media plan.
JAAB manages ten ad platforms for its clients: Google, Microsoft, Meta, LinkedIn, TikTok, Reddit, Snapchat, Pinterest, X and OpenAI, for ads in ChatGPT. Pinterest is treated as one channel among others, compared with the rest on the same metrics.
The agency was founded in 2023 by two former Google and Twitter employees. It has seven people, more than fifty international clients and a 97% recommendation rate. It holds Google Partner Premier status.
Pinterest Ads, in practice.
01What does a Pinterest Ads agency do?
It chooses the keywords, interests and audiences to target, creates Pins suited to the feed, connects the product catalog, sets up measurement (Pinterest tag and Conversions API) and manages bids and budget. JAAB manages Pinterest Ads alongside Google, Meta and other ad platforms.
02Which brands is Pinterest Ads right for?
Pinterest Ads suits brands whose products are part of a project: home decor, fashion, beauty, cooking, travel, weddings, DIY or gardening. People come to the platform for ideas, which leaves room for brands they don't know yet.
03How do you target on Pinterest Ads?
Pinterest Ads lets you target by search keywords, by interests and by audiences: customer lists, site visitors via the Pinterest tag, people who engaged with your Pins and lookalike audiences (actalike). Location, demographic and device targeting can be added to these criteria.
04What ad formats does Pinterest offer?
Pinterest offers image and video Pins, carousels, collections and Shopping ads generated from a catalog.
05How do you measure conversions on Pinterest?
Pinterest offers the Pinterest tag, installed on the site, and the Conversions API, which sends conversions from a server. The two are combined to limit signal loss caused by blockers and consent. See our server-side tracking page.
06When should you launch a seasonal campaign on Pinterest?
Before the buying period, during the phase when people are looking for ideas. We recommend aligning the start with the search trends for your themes, visible in the Pinterest Trends tool, rather than with the date of the event.