Amazon Ads agency.
On Amazon, advertising and the product page work together. JAAB manages your store, optimizes your product pages and runs your Amazon Ads campaigns to accelerate the growth of your sales.
SponsoredYour brand's insulated rangeLogo, headline and three featured products at the top of the results.
Your product shown on a similar product's page, or to targeted audiences.
An Amazon campaign is only as good as its product page.
On Amazon, a click on an ad leads to the product page, and that's where the sale is won or lost. A Sponsored Products ad only shows if the offer is eligible for the Featured Offer. Pick an element of the page to see its role.
Three ad formats, one store.
Amazon Ads offers several formats, from a single product to the whole brand. The brand store ties it all together.
Sponsored Products
A product featured in search results and on product pages, on a cost-per-click basis.
Sponsored Brands
The logo, a headline and several products at the top of the results, or a video, for registered brands.
Sponsored Display
Ads shown on Amazon and beyond, to chosen audiences or alongside similar products.
Brand store
A store on Amazon, organized into pages, that showcases the range and receives traffic from the campaigns.
How we accelerate your sales.
The store and product pages first, the campaigns next. On Amazon, the two move forward together.
Store
Management of your brand store and organization of the range.
Product pages
Titles, images, bullet points and product page content reworked.
Campaigns
Launch with Sponsored Products on your flagship products, then Sponsored Brands and Sponsored Display.
Management
Tracking the sales generated by advertising and their share of your total sales.
Amazon, as part of a full media plan.
Our team helps you accelerate the growth of your sales on Amazon, from managing your store to running your campaigns. Amazon is managed alongside your other ad platforms, such as Google, Meta or TikTok.
JAAB works with more than fifty international clients, with a 97% recommendation rate. The agency was founded in 2023 by two former Google and Twitter employees, and now has seven people.
We prefer to manage to margin rather than to the ROAS reported by the platform, and our fees remain separate from the media budget.
Amazon Ads, in practice.
01What does an Amazon Ads agency do?
It runs a brand's advertising campaigns on Amazon and works on the elements that drive sales: product pages and brand store. At JAAB, our support covers managing your store, optimizing your product pages and running your campaigns.
02What is the difference between Sponsored Products, Sponsored Brands and Sponsored Display?
Sponsored Products features a product in search results and on product pages. Sponsored Brands showcases the brand, with its logo, a headline and several products or a video. Sponsored Display shows your products to chosen audiences, on Amazon and beyond.
03Is Brand Registry required?
For Sponsored Brands and the brand store, yes: they are reserved for brands enrolled in Amazon Brand Registry. Sponsored Products is available without this enrollment.
04Why does the product page matter so much?
Because the ad leads to the product page, and that's where the sale is decided. A Sponsored Products ad is only served if the offer is eligible for the Featured Offer, and a complete, well-rated, in-stock product page converts paid clicks better.
05How do you measure the effectiveness of Amazon Ads?
Amazon reports the sales attributed to each campaign. ACOS compares ad spend to those sales, and TACOS compares it to all of the product's sales, advertising included. The latter shows whether advertising grows total sales or merely shifts them.
06What budget should I plan for Amazon Ads?
The media budget depends on demand for your products, competition in the category and the margin left after Amazon fees. JAAB's fees are separate from the media budget.