Camille @camille_tech
The trade show opens tomorrow, who's going? Looking for the AI booths not to miss.
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Real-time conversations
X Ads agency.
On X, formerly Twitter, conversations form into communities around news, sports, technology or culture. A brand becomes relevant there by taking part in the moment a community is living. JAAB places your ads in these conversations, reacts in real time and measures what they bring in alongside your other ad platforms.
For youFollowing
Live
Your brand @yourbrand
We're presenting our new tool at booth B12. Demo every hour.
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Hugo @hugo_dev
First talk of the day, packed room. The hot topic: AI agents.
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Inès @ines_product
A thread of my takeaways from the morning, coming up.
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Léa @lea_sales
Has anyone tried the tool shown at booth B12?
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Camille @camille_tech
The trade show opens tomorrow, who's going? Looking for the AI booths not to miss.
ReplyRepostLike
Your brand @yourbrand
We're presenting our new tool at booth B12. Demo every hour.
SponsoredReplyRepostLike
Hugo @hugo_dev
First talk of the day, packed room. The hot topic: AI agents.
ReplyRepostLike
Inès @ines_product
A thread of my takeaways from the morning, coming up.
ReplyRepostLike
Léa @lea_sales
Has anyone tried the tool shown at booth B12?
ReplyRepostLike
Fictional accounts, posts and ad.
10Ad platforms managed, including X
50+International clients
97%Recommendation rate
€20M+In campaigns under management
7People on the team
Targeting
Targeting follows the conversations.
X lets you target people who use certain keywords, are interested in a topic or resemble the followers of an account. Conversations rise around an event, then fade: delivery follows that rhythm, and messages adjust to what the community is saying in the moment. Pick a moment to see how a plan comes together.
Illustrative conversation volumes, no real data. Fictional moments and keywords.
Visibility formats
Own the top of the feed for a day.
For a launch or a key moment, X offers Takeover formats. The Timeline Takeover places the ad at the top of the feed when the user opens the app. The Trend Takeover displays a sponsored trend in the Explore tab, next to trending topics.
These formats serve awareness over a short period. They are booked in advance and measured separately, on reach and engagement.
Illustration, fictional content. Exact buying conditions and duration to be confirmed with X depending on the market.
For you
Your brand
The launch, at the top of the feed as soon as the app opens.
SponsoredExplore · Trending
Sponsored by Your brand#YourLaunch
Sports · TrendingTrending topic
Technology · TrendingAnother topic
Culture · TrendingAnother topic
News · TrendingAnother topic
Formats
Ads that take the shape of a post.
The choice depends on the objective: awareness around a key moment, traffic, conversions or growing the account's audience.
Sponsored post
A post with text, image or video, shown in the feed, in search and on profiles.
Carousel
Several images or videos to swipe through, each with its own link.
Video
A video in the feed, in landscape, square or vertical format, with a link to your site.
Amplify
A video shown before video content from partner publishers on X. Availability varies by market.
Takeover
An ad at the top of the feed or a sponsored trend, for one day.
Follower ad
An ad that invites people to follow the brand's account, to grow its audience on X.
Our method
How we launch X.
X is managed with the same measurement standards as other ad platforms, and its own calendar: that of the conversations in your industry.
Conversations
Identifying the keywords, accounts and topics around your brand and your key moments.
A media plan built on your communities' conversations and the calendar of your key moments
Measurement
Setting up the X pixel and the Conversions API, and choosing the conversions that matter to you.
Conversions defined with you, tracked by the X pixel and the Conversions API
Ads
Writing in the platform's tone, then testing messages and formats on limited budgets.
A read of your ad performance by criterion (format, angle, concept, persona)
Management
Tracking costs and conversions alongside your other ad platforms, and reallocating budget based on results.
A dedicated real-time dashboard with X and your other ad platforms
They work with JAAB50+ international clients
Why JAAB
X, as part of a full media plan.
JAAB manages ten ad platforms for its clients: Google, Microsoft, Meta, LinkedIn, TikTok, Reddit, Snapchat, Pinterest, X and OpenAI, for ads in ChatGPT. X is treated as one channel among others, compared with the rest on the same metrics.
As on Reddit, conversations on X are organized into very active communities around specific topics. We look for the moments when your brand has a legitimate reason to speak up: a match, a trade show, an announcement in your industry.
The agency was founded in 2023 by two former Google and Twitter employees. It has seven people, more than fifty international clients and a 97% recommendation rate. It holds Google Partner Premier status.
FAQ
X Ads, in practice.
01What does an X Ads agency do?
It identifies the conversations and communities where your brand can speak up, chooses the keywords, topics and audiences to target, writes ads in the platform's tone, sets up measurement (X pixel and Conversions API) and manages bids and budget. JAAB manages X Ads, formerly Twitter Ads, alongside Google, Meta, LinkedIn and other ad platforms.
02How does a brand become relevant on X?
By taking part in its communities' conversations as they happen. Ads follow the news of an industry, an event or a topic, and their messages adjust in real time to what the community is expressing. A brand that shows up with a message unrelated to the moment goes unnoticed.
03Is X Ads the same as Twitter Ads?
Yes. Twitter was renamed X in 2023, and its ad platform is now called X Ads. The principles remain similar: sponsored posts, keyword and interest targeting, visibility formats such as the Takeover.
04How do you target on X Ads?
X Ads lets you target by keywords people use or search for, by interests and conversation topics, by audiences similar to an account's followers and by custom audiences: customer lists and site visitors via the X pixel. Location, language and device targeting can be added to these criteria.
05What ad formats does X offer?
X offers sponsored posts with image or video, carousels, videos shown before content from partner publishers (Amplify), Takeover formats at the top of the feed or in trends, and ads that invite people to follow an account.
06How do you measure conversions on X Ads?
X offers a pixel, installed on the site, and a Conversions API, which sends conversions from a server. The two are combined to limit signal loss caused by blockers and consent. See our server-side tracking page.
07Is X Ads a good fit for B2B brands?
Yes, when your target audience follows their industry's news on X: technology, finance, media, marketing. Keyword targeting and audiences similar to the followers of specialized accounts let you reach them, especially around trade shows and industry announcements.
See also