Meta Ads agency.
On Meta, the algorithm increasingly decides on its own who sees your ads. Your creative and the conversions you send back to Meta now make the difference. JAAB advises you on both and manages your campaigns based on their analysis.
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Fictional ad, for illustration purposes.
On Meta, creative has overtaken targeting.
Meta's algorithm chooses much of the audience itself. Your creative is what tells it who to talk to: success depends on the richness of the creative journey. We advise you on the creative to produce, then manage campaigns based on its analysis, wave after wave. Choose a wave.
Fictional creative and learnings, for illustration purposes. JAAB advises on formats, hooks, angles and concepts, without producing the creative.
The algorithm learns from what you send back.
Meta optimizes delivery toward the conversions it receives. If it only sees visits that convert in the browser, it looks for profiles similar to those visitors. If it also receives qualified leads and sales closed offline, it looks for profiles that actually become customers.
Working on the signal therefore means making the conversions you send more reliable and enriching them, while respecting visitor consent.
One message, several formats.
A single campaign can run on Facebook, Instagram, Messenger and the Meta Audience Network. Creative is adapted by format to fit each placement.
Image
The simplest format to produce and test, in the feed and in stories.
Video and Reels
Full-screen vertical formats, designed for Reels and stories.
Carousel
Several images or videos, each with its own link, for a product range or the steps of an offer.
Collection and catalog
Product cards generated from your catalog, with Advantage+ for online sales.
Instant forms
A lead generation form that opens within Facebook or Instagram, prefilled with profile information.
Messages
Ads that open a conversation in Messenger, Instagram or WhatsApp.
How we manage Meta.
On Meta, measurement and creative matter more than fine-tuning targeting. The four steps follow this logic.
Measurement
Audit of the Pixel and Conversions API, and selection of the conversions that matter to you.
Creative
Recommendations on the creative to produce, then tests of formats, hooks, angles and concepts in waves.
Launch
Campaigns and ad sets structured around the objective, with enough budget to exit the learning phase.
Management
Tracking of cost per result and conversion quality, and refreshing creative when it wears out.
A team dedicated to the success of your campaigns.
JAAB manages ten ad platforms for its clients, including Meta. Ads are analyzed by criterion, and results are compared with those of the other ad platforms on the same metrics.
The agency was founded in 2023 by two former Google and Twitter employees. It has a team of seven people, more than fifty international clients and a 97% recommendation rate. It holds Google Partner Premier status.
Meta Ads, in practice.
01What does a Meta Ads agency do?
It builds and manages a company's campaigns on Facebook, Instagram, Messenger and the Meta Audience Network. At JAAB, this management covers conversion measurement, creative strategy, campaign structure and ad analysis by criterion.
02Are Facebook and Instagram managed together?
Yes. Both platforms are managed from the same Ads Manager, and a campaign can run on one, the other or both. Placement choices can be left to Meta or set manually.
03What is the learning phase?
It is the period during which Meta tests the delivery of an ad set. According to Meta, it ends after about 50 optimization events over seven days. An overly fragmented structure, or overly frequent changes, extend it.
04Pixel vs. Conversions API: what is the difference?
The Pixel records conversions from the visitor's browser. The Conversions API sends them from a server, which limits losses caused by blockers and cookie refusals. Meta recommends using both together. See our server-side tracking page.
05Does Advantage+ replace manual targeting?
It largely automates it: Advantage+ lets Meta choose the audience, placements and some creative variations based on the objective. Manual targeting is still possible. The quality of the conversions sent back and of the creative supplied then becomes the main lever.
06How does JAAB analyze creative?
Each ad is tagged with its characteristics: format, hook, angle, concept, persona. Performance is read by characteristic, which shows which messages and formats work beyond a single ad, and guides the next wave of creative.
07Does JAAB produce the creative?
No. JAAB is not a creative agency: we recommend the formats, hooks, angles and concepts to produce, based on performance analysis, and your teams or creative partners produce them.