LinkedIn Ads agency.
On LinkedIn, targeting relies on what members share about their work: job function, seniority, industry, company. JAAB builds audiences from your target customers and measures what each one delivers, just like your Google or Meta campaigns.
2026 guide: structuring a finance team of 10 to 50 people. Download it in two clicks.
Get the guide
An audience is built criterion by criterion.
LinkedIn lets you combine job function, seniority, industry and company size, then add your own account or contact lists (Matched Audiences). Each added criterion makes the audience more precise, smaller and more expensive to reach. Select criteria to see it.
A broad audience is cheaper to reach, but less targeted.
Fictional population of 200 profiles and illustrative cost index, with no real value. A precise audience costs more to reach: campaign management balances precision and volume, campaign by campaign. On LinkedIn, an audience must also reach a minimum size to deliver.
Formats designed for the professional feed.
The choice of format depends on the objective: raising awareness of an offer, generating leads or re-engaging accounts that have already interacted. Several formats can run in the same campaign.
Image and carousel
Standard sponsored content in the news feed, with one image or several swipeable cards.
Video
A video in the feed, to present an offer, a case study or a thought leadership piece.
Document
A PDF readable directly in the feed, page by page, which can be gated behind a form for download.
Thought Leader Ads
A post by an executive or employee, sponsored from the company's account.
Message and Conversation Ads
A message sent to the LinkedIn inbox, with text or a set of response options to follow.
Lead Gen Forms
A form opened from the ad, prefilled with profile information, without going through your website.
How we launch LinkedIn.
LinkedIn is managed with the same measurement standards as the other ad platforms. The work starts by defining the accounts and job functions to reach, together with your sales teams.
Audiences
Definition of the job functions, industries and accounts to reach, then campaigns split by audience.
Measurement
Setup of the Insight Tag and Conversions API, and selection of the conversions that matter to you.
Ads
Copywriting by audience, then tests of messages and formats on limited budgets.
Management
Tracking of costs and leads alongside your other ad platforms, and budget reallocation based on results.
B2B, within a complete media plan.
JAAB manages ten ad platforms for its clients: Google, Microsoft, Meta, LinkedIn, TikTok, Reddit, Snapchat, Pinterest, X and OpenAI, for ads in ChatGPT. LinkedIn is treated as one channel among others, compared with them on the same metrics.
The agency was founded in 2023 by two former Google and Twitter employees. It has a team of seven people, more than fifty international clients and a 97% recommendation rate. It holds Google Partner Premier status.
LinkedIn Ads, in practice.
01What does a LinkedIn Ads agency do?
It defines the audiences to target, chooses the formats, writes the ads, sets up measurement (Insight Tag and Conversions API) and manages bids and budget. JAAB manages LinkedIn Ads alongside Google, Meta, TikTok, Reddit and the other ad platforms.
02What targeting criteria does LinkedIn offer?
LinkedIn targets based on profile information: job function, seniority, job title, skills, industry and company size. Matched Audiences add your own data: company lists, contact lists and website visitors.
03What is a LinkedIn Lead Gen Form?
It is a form that opens directly from the ad, prefilled with the member's LinkedIn profile information. The prospect does not have to leave LinkedIn, and leads are retrieved in Campaign Manager or in a connected CRM.
04How do you measure conversions on LinkedIn?
LinkedIn offers the Insight Tag, installed on the website, and the Conversions API, which sends conversions from a server or a CRM. The two are combined to limit signal loss caused by blockers and consent. See our server-side tracking page.
05Can you target a specific list of companies?
Yes. A company list imported into Matched Audiences lets you show ads only to employees of those accounts, then refine by job function or seniority. This is the foundation of account-based campaigns.
06What ad formats does LinkedIn offer?
Image, carousel, video and document ads in the feed, Thought Leader Ads that sponsor a post by an executive or employee, ads in the inbox (Message and Conversation Ads) and Lead Gen Forms built into ads.