Ecommerce agency.
JAAB manages acquisition for ecommerce brands on Search, Shopping and social media. Campaigns are judged on the margin they leave and on customer value over time, rather than on the ROAS shown by each platform.
Google PartnerPremier 2026The same ROAS can be profitable or loss-making.
The ROAS shown by a platform says nothing about your margin, or about the orders a customer will place later. Move the sliders: the acceptable acquisition cost changes completely depending on the margin and the number of orders per customer.
Simplified calculation and illustrative values: excluding logistics costs, returns and reactivation costs. Real campaign management starts from your sales data.
One catalog, several storefronts.
In ecommerce, a large share of ads is generated from your catalog: titles, images, prices, availability. Product feed quality has a direct impact on delivery. We optimize your feeds and adapt them to each ad platform, on Shopify, WooCommerce or your own environment.
Push and pull, with no single rule.
Depending on the product, the competition and the industry, a brand sometimes sells better on Search, sometimes on social media. The mix is built through tests, compared on margin and customer value.
Google Ads
Shopping, Performance Max and Search, built from your product feed and your margins.
Google Ads agency → PushMeta Ads
Facebook and Instagram, catalog and creatives analyzed one by one to find what drives purchases.
Meta Ads agency → PushTikTok Ads
Native content, creators and catalog ads to reach new audiences.
TikTok Ads agency → PushPinterest Ads
Your products in the searches of people planning a project, an outfit or a home decor idea.
Pinterest Ads agency → PullMicrosoft Ads
Your Shopping and Search campaigns extended to Bing and the Microsoft network.
Microsoft Ads agency → The foundationServer-side tracking
Sales measured more accurately despite blockers and browser limits, reconciled with your back office.
Server-side tracking →How we manage a store.
The steps are the same for a brand that is launching and for a store that wants to reach the next level.
Profitability
Margins by product or category, customer value over time and acceptable acquisition cost.
Catalog
Audit and optimization of product feeds for Google, Meta and the other ad platforms.
Creatives
Recommendations on formats, hooks and angles, then analysis of each creative. We do not produce them.
Management
Sales reconciled with your back office, budget reallocated between ad platforms based on actual margin.
A team dedicated to the success of your campaigns.
JAAB works with more than fifty international clients, with a 97% recommendation rate. The agency was founded in 2023 by two former Google and Twitter employees and now has a team of seven. It holds Google Partner Premier status.
We prefer to manage a store on margin rather than on the ROAS shown by the platforms, and our fees stay separate from the media budget. Ad accounts remain our clients' property.
Ecommerce, in practice.
01What does an ecommerce agency do?
It manages paid acquisition for an online store: Google Shopping, Performance Max, Search, social media and marketplaces. At JAAB, this management starts from margin and customer value over time, and relies on measurement reconciled with your actual sales.
02Search or social media: which should you choose to sell online?
There is no single rule. Depending on the product, the competition and the industry, a brand sometimes sells better on Search, sometimes on social media. We test both and compare ad platforms on margin and customer value.
03Why not manage on ROAS?
The ROAS shown accounts for neither your margin nor a customer's later orders. The same ROAS can be profitable for a high-margin product and loss-making for another. We prefer to manage on margin and customer value over time.
04Do you work with Shopify and WooCommerce?
Yes. We support our clients in their own environment, including Shopify and WooCommerce, for product feeds, conversion tracking and sales measurement.
05Do you also manage Amazon Ads?
Yes. We support sales growth on Amazon: store management, product page optimization and Amazon Ads campaign management.
06Does JAAB produce ad creatives?
No. We advise on the formats, hooks and angles to produce, then analyze the performance of each creative to guide the next ones.
07How do you measure sales despite blockers and consent?
By combining in-browser tracking, server-side tracking and the ad platforms' Conversions APIs, then reconciling the numbers with your back office. The data is available in real time in a dedicated dashboard.