Reddit Ads agency.
On Reddit, ads run within communities gathered around a specific topic. JAAB chooses these communities, adapts the tone of the ads to each one and measures what they deliver, just like your Google or Meta campaigns.
Targeting starts from communities and conversations.
Reddit lets you target specific communities, keywords found in discussions and interests, then add your own audiences. Choose an offer to see how a targeting plan comes together.
Fictional offers. The communities mentioned exist on Reddit and serve as examples; a real plan starts from studying your customers and the rules of each community.
Under a Reddit ad, the community responds.
On Reddit, an ad takes the form of a post. Users can vote and, if the advertiser allows it, comment. These replies remain visible to everyone who sees the ad afterward.
These exchanges provide direct feedback on the offer and the message. They require writing in the tone of the community and replying while the ad runs.
We tested our soles on 500 km of trails. Here is what changed between v1 and v2.
Thanks for the detail on wear, it's rare for a brand to share numbers.
And on wet ground, does the grip hold?
Less well than on dry ground, we say so on the product page. v2 improves on this.
Fictional ad and comments.
Ads that take the form of a post.
Each format follows the conventions of Reddit content. The choice depends on the objective: awareness, traffic, online sales or lead generation.
Image and video
The standard format, shown in the feed and on conversation pages.
Carousel
Several images, each with its own link, to present a product range or the steps of an offer.
Free-form
An ad written like a post, mixing text, images and video, for a longer message.
Conversation placement
The ad appears on discussion pages, among the comments.
Product ads
Product cards generated from your catalog, with image and price, for online sales.
Lead generation
A form built into the ad, without going through your website.
How we launch Reddit.
Reddit is managed with the same measurement standards as the other ad platforms, plus one extra step: reading the communities before writing in them.
Communities
Identifying the communities where your customers talk, their rules and the tone of the exchanges.
Measurement
Setup of the Reddit Pixel and Conversions API, and selection of the conversions that matter to you.
Ads
Copywriting by community, then tests of messages and formats on limited budgets.
Management
Tracking of costs and conversions alongside your other ad platforms, and budget reallocation based on results.
Reddit, within a complete media plan.
JAAB manages ten ad platforms for its clients: Google, Microsoft, Meta, LinkedIn, TikTok, Reddit, Snapchat, Pinterest, X and OpenAI, for ads in ChatGPT. Reddit is treated as one channel among others, compared with them on the same metrics.
The agency was founded in 2023 by two former Google and Twitter employees. It has a team of seven people, more than fifty international clients and a 97% recommendation rate. It holds Google Partner Premier status.
Reddit Ads, in practice.
01What does a Reddit Ads agency do?
It chooses the communities, keywords and interests to target, writes ads suited to the tone of each community, sets up measurement (Reddit Pixel and Conversions API) and manages bids and budget. JAAB manages Reddit Ads alongside Google, Meta, LinkedIn, TikTok and the other ad platforms.
02How do you target on Reddit Ads?
By communities (subreddits), by interests, by keywords found in conversations, and by custom audiences: customer lists, website visitors via the Reddit Pixel and lookalike audiences. Location and device targeting add to these criteria.
03Can you turn off comments on an ad?
Yes. The advertiser chooses, for each ad, whether to allow comments. Leaving them open provides direct feedback from the community, but requires monitoring the replies. Closing them limits that feedback.
04How do you measure conversions on Reddit Ads?
Reddit offers the Reddit Pixel, installed on the website, and the Conversions API, which sends conversions from a server. The two are combined to limit signal loss caused by blockers and consent. See our server-side tracking page.
05Is Reddit Ads a good fit for B2B brands?
Yes, when your customers talk in professional communities: software, finance, marketing, technical trades. Community and keyword targeting lets you reach them in these discussions. Audiences there are smaller than on LinkedIn, and the two ad platforms are compared on the same metrics.
06What ad formats does Reddit offer?
Image, video and carousel ads shown in the feed and in conversations, free-form ads similar to a post, product ads powered by a catalog and lead generation ads with a built-in form.