Our expertise.
JAAB manages ten ad platforms for its clients: Google, Microsoft, Meta, LinkedIn, TikTok, Reddit, Snapchat, Pinterest, X and OpenAI. The results of each one are reconciled with your actual sales, so the platforms can be compared on the same metrics.
Google PartnerPremier 2026From push to pull, managed for performance.
Social media presents your offer to audiences close to your target: that is push. Search captures demand that has already been expressed: that is pull. JAAB manages both, with a single view of performance. Click on each link in the chain.
No single rule. Depending on the product, the competition and the industry, an online sale can be more profitable on social than on search, or the other way around. The split is decided from your numbers, not from a ready-made model.
Sixteen areas of expertise, one team.
The same team manages your ad platforms and your measurement. Each page details our approach, the formats and frequently asked questions about the platform.
By goal
Several ad platforms, one goalB2B lead generation
Search, LinkedIn, Meta or Reddit connected to your CRM, qualified leads and sales sent back to the ad platforms, managed on customer acquisition cost.
B2B lead generation agency →Ecommerce
Shopping, social and marketplaces managed to margin and LTV, on Shopify or WooCommerce, with no single rule on the mix.
Ecommerce agency →Search
Answering expressed demandGoogle Ads
Search, Shopping, Performance Max, Demand Gen and YouTube, managed from your sales data. JAAB is a Google Partner Premier.
Google Ads agency →Microsoft Ads
Your ads on Bing and the Microsoft network, built from the structure of your Google Ads campaigns, compared on the same metrics.
Microsoft Ads agency →Google Shopping
Your products with image and price on Google, from an optimized feed, managed to margin by category.
Google Shopping agency →Social
Reaching your audience where it spends its timeMeta Ads
Facebook and Instagram: creatives analyzed criterion by criterion and reliable conversions to guide the algorithm.
Meta Ads agency →LinkedIn Ads
Targeting by job function, seniority, industry and company, for B2B campaigns and lead generation.
LinkedIn Ads agency →TikTok Ads
Videos judged on their first seconds: 2-second and 6-second views tracked for each creative, then tied to conversions.
TikTok Ads agency →Snapchat Ads
Full-screen vertical ads, between the Stories and content of a young audience.
Snapchat Ads agency →Pinterest Ads
Your products in the searches of people planning a project: home decor, an outfit, a trip.
Pinterest Ads agency →X Ads
Your ads in public conversations about news, sports, technology or culture.
X Ads agency →Communities and AI
The new places people searchMarketplace
Where buyers compare and purchaseMeasurement
The common foundation of all ad platformsTracking and data
Reliable conversion tracking and your media data brought together in a single database, reconciled in real time with your sales and goals.
Tracking and data →Server-side tracking
Conversions sent to the ad platforms from a server you control, in addition to the browser and in compliance with consent.
Server-side tracking →Audits
An assessment, then a roadmapAudits: overview
An audit per ad platform or for measurement, or a global audit of all your platforms and tracking.
All audits →Google Ads audit
Structure, conversions, search terms, bids and budgets, through to a prioritized roadmap.
Google Ads audit →Meta Ads audit
Account structure, audiences, events, creatives and attribution, through to a prioritized roadmap.
Meta Ads audit →TikTok Ads audit
Account structure, events, creatives and attribution, through to a prioritized roadmap.
TikTok Ads audit →Tracking audit
Consent, tags, conversions and data consistency, through to a prioritized roadmap.
Tracking audit →
A team dedicated to the success of your campaigns.
JAAB works with more than fifty international clients, with a 97% recommendation rate. The agency was founded in 2023 by two former Google and Twitter employees, and now has seven people. It holds Google Partner Premier status.
We prefer to manage an account to margin rather than to the ROAS reported by the platform, and our fees remain separate from the media budget. Ad accounts remain our clients' property.
Beyond media buying, JAAB also advises its clients on brand strategy, organizational transformation, UX / UI, data and automation.
The agency, in practice.
01Which advertising platforms does JAAB manage?
JAAB manages ten ad platforms: Google Ads, Microsoft Ads, Meta (Facebook and Instagram), LinkedIn, TikTok, Reddit, Snapchat, Pinterest, X and ads in OpenAI's ChatGPT. The agency also handles conversion tracking, including server-side.
02How do you choose the right ad platforms for your business?
There is no single rule. Depending on the product, the competition and the industry, the same sale can be more profitable on social than on search, or the other way around. We work on push and pull together, and we compare ad platforms on the same metrics: acquisition cost, LTV, lead quality.
03How does JAAB measure the results of each ad platform?
Conversions are defined with you and checked against the platforms' numbers. Ad platform data is brought together in a JAAB database, reconciled with your actual sales and goals, then presented in real time in a dedicated dashboard.
04Are fees separate from the media budget?
Yes. JAAB's fees and the media budget are always separate, so you know what you pay the agency and what you invest in each ad platform.
05Who owns the ad accounts?
The ad accounts remain your company's. JAAB accesses them from its own manager accounts, with permissions you can revoke at any time.
06Does JAAB work beyond campaigns?
Yes. From brand strategy to mastering your data and its tracking, JAAB also supports its clients on brand strategy, UX / UI, data and automation.