Audit your campaigns.
A search ads, social ads or tracking audit to see what works, what costs you and what is missing. It ends with a prioritization and remediation roadmap, presented to your teams.
- Campaign structureIn progress
- Conversions and valuesIn progress
- Audiences and targetingIn progress
- Creatives and adsIn progress
- Bidding and budgetsIn progress
- Consent and tagsIn progress
- Consistency with your numbersIn progress
Google PartnerPremier 2026One audit per need, or a full audit.
Each audit addresses a specific need: one ad platform, or measurement. For an overall view, the full audit covers all your platforms and tracking.
Structure, conversions, search terms, bidding and product feed.
See the audit →Meta Ads auditStructure, audiences, events, creatives and attribution.
See the audit →TikTok Ads auditStructure, targeting, events, creatives and attribution.
See the audit →Tracking auditConsent, tags, conversions and data consistency.
See the audit →Full auditAll your platforms and tracking, in a single audit.
Request the full audit →When to run an audit?
An audit helps you make a decision: fix, restructure or invest more. These situations come up often.
Acquisition cost is drifting
Results are getting worse with no visible change in the campaigns, and no one can say why.
The numbers no longer match
The platform, the analytics tool and the back office no longer tell the same story.
A team or agency is changing
A shared assessment before taking over campaign management, rather than assumptions.
Budgets are about to increase
Check that structure and measurement hold up before investing more.
From first look to roadmap.
A single audit in three stages, ending with an action plan shared with your teams.
First look
What can be seen from the outside, to focus the audit and request the right access.
Analysis
With your access, every point in the scope is reviewed.
Debrief
Actions ranked by priority, then presented and discussed with your teams.
Let's talk about your campaigns.
A few details are enough to get started. Your request goes straight to the JAAB team.
Prefer to write? partners@jaab.co
An audit by the people who run campaigns.
JAAB audits are carried out by the team that manages more than €20 million in campaigns across ten ad platforms, from Google and Meta to TikTok, LinkedIn and ChatGPT. Our recommendations are based on what we apply ourselves.
JAAB works with more than fifty international clients, with a 97% recommendation rate. The agency was founded in 2023 by two former Google and Twitter employees and now has a team of seven.
We prefer to manage for margin rather than for the ROAS reported by the platform: an audit also looks at what the campaigns really bring in.
Audits, in practice.
01Which audits does JAAB offer?
Four audits: Google Ads, Meta Ads, TikTok Ads and tracking. Each one addresses a specific need, and a full audit can cover all your platforms and tracking.
02What does a full audit cover?
All your ad platforms and the measurement that connects them: structure, conversions, audiences, creatives, bidding, consent and data consistency between the platforms and your back office.
03How does an audit work?
It starts with a first look at what is visible from the outside (your ads, your website and its tags), then the analysis with access to your accounts, and finally the presentation to your teams.
04Do I need to give access to my accounts?
Yes, to carry out the audit. The access needed depends on the topics covered, and the accounts remain the client's property.
05What do you receive at the end?
A presentation deck of the findings, a prioritization and remediation roadmap, and a presentation to your teams.
06How do I request an audit?
Through the form on this page, or by writing to partners@jaab.co.