TikTok Ads agency.
On TikTok, a brand earns its place by speaking the language of the feed: human content, creators, trends. JAAB defines the approach, guides the creative without producing it and measures what it delivers, just like your Google or Meta campaigns.
On TikTok, a brand speaks the language of the feed.
A corporate ad repurposed from another medium gets swiped away in a flick. Brands that succeed on TikTok publish more human, more offbeat content, often carried by creators, and thereby reach audiences their other ad platforms barely touch. Move the slider.
New audiences
TikTok helps reach audiences that your other ad platforms barely touch, with messages designed for them.
Human content
Talking to camera, behind the scenes, answers to customer questions: less corporate formats that look like the feed.
Trends
Trending sounds, formats and topics, used when they serve the brand's message and not for their own sake.
Creators
Creators who present your offer in their own way, then Spark Ads to sponsor their posts.
Fictional examples, for illustration purposes. JAAB is not a creative agency: we define the approach, write the briefs and measure what works, and the videos are produced by your teams, your partners or creators.
Every creative read by criterion.
Each creative is tagged with its characteristics: format, angle, concept, persona. Performance is then cross-referenced by criterion, to see which angle works in which format and to guide the next creative. Choose a metric, then a cell.
Fictional values, for illustration purposes. For a client, this analysis is done in their dashboard, on their own ads.
Ads in the format of the feed.
TikTok ads appear in the "For You" feed, full screen and vertical. The choice of format depends on the objective: awareness, traffic, online sales or lead generation.
In-Feed Ads
A full-screen vertical video, shown between posts in the feed, with a call-to-action button.
Spark Ads
An organic post from an account, the brand's or a creator's with their permission, run as an ad.
TopView
The first ad shown when the app opens, for an awareness objective.
Image carousel
Several swipeable images, with music, to present a product range or the steps of an offer.
Catalog ads
Videos or product cards generated from your catalog, for online sales.
Instant forms
A form opened from the ad, without going through your website, to collect leads.
How we launch TikTok.
TikTok is managed with the same measurement standards as the other ad platforms. The difference lies in the creative approach and in refreshing creative.
Plan
Choice of objectives, audiences and the volume of creative to produce to test several hooks.
Measurement
Setup of the TikTok Pixel and Events API, and selection of the conversions that matter to you.
Creative
Briefs for your teams or your creators, then tests of hooks, formats and angles compared against each other.
Management
Tracking of costs and conversions alongside your other ad platforms, and refreshing creative that runs out of steam.
TikTok, within a complete media plan.
JAAB manages ten ad platforms for its clients: Google, Microsoft, Meta, LinkedIn, TikTok, Reddit, Snapchat, Pinterest, X and OpenAI, for ads in ChatGPT. TikTok data joins that of the other ad platforms in the same database, and is compared on the same metrics.
The agency was founded in 2023 by two former Google and Twitter employees. It has a team of seven people, more than fifty international clients and a 97% recommendation rate. It holds Google Partner Premier status.
TikTok Ads, in practice.
01What does a TikTok Ads agency do?
It defines audiences and objectives, organizes creative production and testing, sets up measurement (TikTok Pixel and Events API) and manages bids and budget. JAAB manages TikTok Ads alongside Google, Meta, LinkedIn, Reddit and the other ad platforms.
02What is the hook rate of a TikTok video?
It is the share of impressions that result in a view of at least 2 seconds. It measures how well the first seconds hold attention. JAAB tracks it for every creative, along with the share of 6-second views.
03What is a Spark Ad?
A Spark Ad runs an existing organic post as an ad, from the brand or from a creator who grants permission. The ad keeps the original account, its likes and its comments.
04How do you measure conversions on TikTok?
TikTok offers the TikTok Pixel, installed on the website, and the Events API, which sends conversions from a server. The two are combined to limit signal loss caused by blockers and consent. See our server-side tracking page.
05Should you produce specific videos for TikTok?
We recommend it. Ads there are viewed full screen, vertically and most often with sound, among creator content. A video designed for this format, with a hook in the first seconds, performs better than an ad repurposed from another medium.
06How does JAAB analyze TikTok creative?
Each client's TikTok data joins that of their other ad platforms in real time, in a dedicated dashboard. Each creative is tagged with its characteristics (format, angle, concept, persona), which makes it possible to compare it with the others on hook rate, 6-second views and conversions.
07What ad formats does TikTok offer?
In-Feed Ads in the feed, Spark Ads that sponsor an existing post, TopView ads shown when the app opens, image carousels, catalog ads for online sales and instant forms for lead generation.